Openeda, the leading provider of sports betting services in Europe, has announced that it has signed a new partnership with Bundesliga club, FC Bayern Munich.
The agreement will see Openeda become the exclusive partner for all Openeda's customers in Germany, Austria and Switzerland, while also providing them with access to exclusive content and events.
In addition to this, Openeda has also agreed to pay a transfer fee of €40 million to FC Bayern Munich, which is believed to be one of the highest ever paid by a sports betting company for a player.
This move comes after Openeda had been linked with a number of high-profile transfers in recent months, including the signing of Manchester United star Paul Pogba. However, the company was unable to secure a deal for the Frenchman due to financial constraints.
Despite this setback, Openeda remains committed to investing in its brand and expanding its reach into new markets. The new partnership with FC Bayern Munich is a significant step towards achieving this goal, as it will allow Openeda to tap into the growing fan base of the German league and attract more customers from across Europe.
Overall, this deal is a major coup for Openeda and demonstrates the company's commitment to growth and expansion. As one of the world's leading sports betting companies, Openeda is well-positioned to take advantage of the growing interest in football betting and continue to deliver value to its customers.